Saturday, September 25, 2010

REBRANDING AMERICA

"Change that matters." Howdya like that? That's the new slogan of the new-and-improved Democrat Party. They took the data from Obama's focus groups during the election, saw that liberals really liked the word "change" and then adopted it as their new party slogan. Not only that, but they got a new symbol too and .. wait .. what is this .. it looks very similar to the Obama "O" only with a "D" inside the circle. Is this what Democrats believe will carry them to the election? A new slogan?
Let's talk about some "change that matters." Let's start off slow. Let's talk about some of the changes that the Obama administration and the Democrats have made to the lexicon.
"The War on Terror" became an "Overseas Contingency Operation."
"Welfare checks" became "tax cuts."
"Illegal immigrants" became "undocumented workers."
"Economic stimulus" became "investments."
"Global warming" became "climate change."
"The Bush tax cuts" became "the Obama tax cuts for the middle class."
"Freedom of speech" became "hate speech."
"Protecting our borders" became "racist."
"The financial sector" became "greedy Wall Street fat cats."
"Unions" became "struggling middle class Americans."
They can change the lingo all they'd like, but the fact is that the Democrat solutions haven't changed. The pundits are right .. there is an enthusiasm gap between Democrats and their voters, but a new website isn't the solution they were looking for. How about some policies that encourage the private sector to grow and maintain jobs. Maybe they should have spent a little more time designing that roadmap and a little less time designing a website.

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